1. Objective/Purpose:
   To guide First Nations small agriculture owners through the essentials of setting up and managing an e-commerce platform. This workshop focuses on the intricacies of online selling, website design and implementation, and integrating First Nations cultural elements into e-commerce.
2. Description:
   This workshop offers a deep dive into the world of e-commerce, providing insights into different website models, planning and executing an e-commerce project, and understanding the audience. It will cover aspects of website design, implementation, and post-launch strategies, with a special focus on incorporating First Nations-specific topics and tips.
3. Key Topics:

1. 1. Overview of E-commerce/Website Models: Understanding different e-commerce platforms and their suitability for various business needs.

1. 1. Planning Your E-commerce/Website Project: Steps and considerations in starting an e-commerce venture.

1. 1. Knowing Your Audience: Identifying customer needs, defining tone and voice, and problem-solving through e-commerce.

1. 1. Essentials of Website Design: Discuss key elements like menu design, page layouts, mobile optimization, and UX principles.

1. 1. Incorporating First Nations Elements: Strategies for integrating cultural heritage and values into the e-commerce platform.

1. 1. Website Implementation: Practical steps for setting up an e-commerce website, including domain selection, hosting, and content management.

1. 1. Post-Launch Strategies: Tying e-commerce with digital marketing & promoting your website, and essentials of website maintenance and analytics.

TO RSVP: Please indicate which session you’ll be attending:

Wednesday, February 21, 2024 @ 1pm

Thursday, February 22, 2024 @ 7pm

workshops@firstnationsag.ca

1.800.363.0329